Who we are

At Defined.ai, our values are our north star, and they influence everything we do from business decisions to company culture. Our core values are:


We’re experts in our field. We’ll find the best solution for your needs through a frictionless experience.


We deliver what we promise. Quality is at the center of everything we do.


We’re your trusted AI data partner. Our security and privacy policies not only protect your data, but also your company’s reputation.


We’re building the world of tomorrow. Our innovative products and technologies empower you to make your AI smarter.

The Defined.ai Story


Launched Defined.ai, the world’s leading online marketplace, where AI professionals are able to commission, buy, or sell AI training data, tools, or models.


We raised a US$50.5 million Series B round of funding, the largest ever Series B round to be raised by a female-founded AI company in the US. We were also featured in the Forbes Top 50 Best Startup Employers.


Officially named one of CB Insights’ ‘100 most promising AI startups’, the first half of 2019 saw us double our team to over 100 employees worldwide, obtain the coveted ISO 27001 certification and announce the launch of our brand new Neevo app. The year ended with another accomplishment: ranking in Forbes AI 50 Most Promising Artificial Intelligence Companies.


We closed an US$11.8 million Series A funding led by Evolution Equity Partners, opened an office in Tokyo, announced an Amazon Alexa Skills partnership, a product integration with IBM Watson Studio, and were designated as a featured vendor for Microsoft‘s co-sell program.


We launched Neevo, the human intelligence half of our product equation, opened our third office in Porto and releases an alpha version of our Software-as-a-Service (SaaS) platform.


We launched our smart data platform and received a seed round of US$1.1 million from investors that included Sony, Amazon Alexa Fund, Portugal Ventures and Busy Angels.


CEO Daniela Braga founded the company in Seattle, WA and opened an R&D center in Lisbon, Portugal.

Our Awards

Meet our Leadership Team

Daniela Braga

Founder & CEO
Daniela is the creator and driving force behind Defined.ai, with over eighteen years’ experience in speech technology in both academia and industry. Alongside her role as our CEO, she is also a regular guest lecturer at the University of Washington and author of more than 90 scientific papers and several patents. She is also part of the Biden Administration’s National Artificial Intelligence Research Resource Task Force, a group of 12 members from academia, government, and industry, led by officials from the White House Office of Science and Technology Policy and the National Science Foundation. Previously at Microsoft, she was involved in the creation of Cortana. She then formed the Data Science team for Voicebox Technologies where she introduced crowdsourcing for big data solutions. She has a deep passion for people and enjoys keeping active through hiking, skiing and learning new things, from the latest technology to how to dance or sail.

Andrew Webb

VP of Product Management
Andy is a strategic product leader with a keen eye for the next big thing, coupled with a real passion for old-school engineering craftsmanship. Being an engineer is in his DNA having joined the Army to study Electronic and Electrical Engineering at the tender age of just 16! He believes firmly that great products are built with passion, by passionate people. By day he leads the Conversational AI team, working to build a portfolio of partnerships to deliver end-to-end solutions, and by night you’ll find him keeping that engineering passion alive building engines, cars and motorbikes, shaping metal or crafting wood. He’s always a social creature, so beware the offer of a ‘quick’ after work drink!

Francisco España

VP, Operations & GM Portugal
Francisco is a computer scientist with a strong passion for strategy, innovation, user experience and using software as a superpower. He joined DefinedCrowd because he found it intellectually seductive to directly influence the AI industry as it evolves and help companies transform themselves. After living abroad for 14 years, he made the move back home to Portugal in order to join our Lisbon-based team (although, in case his name doesn’t give it away, Francisco is also half Spanish.) When not on his laptop, you’ll find him riding motocross and being an amateur mechanic.

Terence Fitzpatrick

Senior VP, Global Sales
Terence Fitzpatrick grew up in Switzerland and currently resides in Fairfield, CT with his wife and three year old daughter. He has led international operations, with responsibility for businesses in Europe, Asia, Latin America, Middle East and the United States. His efforts have had a high concentration of growth in emerging artificial intelligence markets to expand sales operations. As a seasoned professional with more than 30 years of technology and finance experience, Terence is known for driving company growth and delivering financial performance. He most recently served as Chief growth Officer at IPsoft where he led global sales, operations and development pipeline. Before that, Terence acted as Chief Growth Officer at 247.ai to deliver conversational AI and automation to the world’s largest enterprises companies.

Teresa Nascimento

Chief People Officer
Teresa runs Human Resources, people development, talent acquisition and compensation at DefinedCrowd. Over the last 20 years she has worked across a range of HR disciplines as well as industries with companies such as Microsoft, Deloitte, and Millennium. Teresa´s background as a psychologist has helped her in her professional life to support leaders and teams as a coach and a mentor, which she loves. Courage, drive and passion are some of the key characteristics that describe her personality and work style. Always with a twist of humor, sense of balance and team spirit, Teresa’s passion is to see others succeeding and growing both in their careers and personal lives. In her free time, she enjoys, travelling, meditating and live music.

João Freitas

João coordinates all IT and AI initiatives and manages the EU operations. He has more than 13 years’ experience in software development, machine learning and crowdsourcing, and holds a PhD in the areas of speech technology and human-computer interaction. João has filed several patents and published over 30 articles in peer-reviewed international conferences and journals. He is the author and co-author of a book and several chapters, and also a keen juggler.
VP of Marketing

Jerome Thiebaud

VP of Marketing
Jerome has been in Tech for the past 16 years, in a variety of capacities and companies ranging from Microsoft to K2 to Salesforce to Avanade to Qualtrics and lately PitchBook. He is a marketing leader driving global brand, sales enablement, content marketing, and campaign programs for B2B Tech companies. He is a recognized expert in product pricing, positioning, and differentiation strategies. He enjoys managing product, customer, field, and sales enablement marketing teams. Jerome has an MBA from Duke University, is married with two young children, and currently lives in Edmonds, Washington. In his (limited) spare time, he loves to run with his dog Simba and enjoy the outdoors with his kids.



Money Raised