How AI Is Impacting Customer Experience in Fintech

Customer experience is key to having a customer retention rate that leads to more business deals and, consequently, more revenue. And companies like MasterCard are implementing AI strategies that are transforming how customer experience is done.

Join Mastercard Lab’s VP of Artificial Intelligence & Machine Learning, Dr. Steve Flinter, as he shares insights on why AI is essential for fintech companies now. You’ll learn how world-class companies are using artificial intelligence in their retention strategies, explore real-world case studies, and gain insights into developing an AI strategy, as well as how to overcome the challenges that arise.

And DefinedCrowd’s CEO Dr. Daniela Braga will dive into how to make your AI investment perform. She’ll cover the nitty gritty of implementing an AI platform, including data collection, annotation, and structuring to guarantee the accuracy of a machine learning model.

Register now to learn how your fintech company can leverage AI, NLP, and voice technologies to dramatically improve customer service, boost efficiency, and improve your bottom line.

Takeaways:

• Understand the different types of AI initiatives a company can launch to improve CX based on NLP and Voice technologies
• Know how to develop those AI initiatives and the role of data on training AI/ML models
• Get to know a case study from a fintech company (Mastercard)